diff --git a/adb/sysdeps.h b/adb/sysdeps.h
index 0c2e45c..08fe029 100644
--- a/adb/sysdeps.h
+++ b/adb/sysdeps.h
@@ -72,12 +72,7 @@
     return c == '\\' || c == '/';
 }
 
-static __inline__ int adb_thread_setname(const std::string& name) {
-    // TODO: See https://msdn.microsoft.com/en-us/library/xcb2z8hs.aspx for how to set
-    // the thread name in Windows. Unfortunately, it only works during debugging, but
-    // our build process doesn't generate PDB files needed for debugging.
-    return 0;
-}
+extern int adb_thread_setname(const std::string& name);
 
 static __inline__ void  close_on_exec(int  fd)
 {
diff --git a/adb/sysdeps_win32.cpp b/adb/sysdeps_win32.cpp
index c94d13f..026dd1c 100644
--- a/adb/sysdeps_win32.cpp
+++ b/adb/sysdeps_win32.cpp
@@ -2742,3 +2742,26 @@
 
     return buf;
 }
+
+// The SetThreadDescription API was brought in version 1607 of Windows 10.
+typedef HRESULT(WINAPI* SetThreadDescription)(HANDLE hThread, PCWSTR lpThreadDescription);
+
+// Based on PlatformThread::SetName() from
+// https://cs.chromium.org/chromium/src/base/threading/platform_thread_win.cc
+int adb_thread_setname(const std::string& name) {
+    // The SetThreadDescription API works even if no debugger is attached.
+    auto set_thread_description_func = reinterpret_cast<SetThreadDescription>(
+            ::GetProcAddress(::GetModuleHandleW(L"Kernel32.dll"), "SetThreadDescription"));
+    if (set_thread_description_func) {
+        std::wstring name_wide;
+        if (!android::base::UTF8ToWide(name.c_str(), &name_wide)) {
+            return errno;
+        }
+        set_thread_description_func(::GetCurrentThread(), name_wide.c_str());
+    }
+
+    // Don't use the thread naming SEH exception because we're compiled with -fno-exceptions.
+    // https://docs.microsoft.com/en-us/visualstudio/debugger/how-to-set-a-thread-name-in-native-code?view=vs-2017
+
+    return 0;
+}