diff --git a/src/com/android/launcher3/Launcher.java b/src/com/android/launcher3/Launcher.java
index e24adf9..271c69b 100644
--- a/src/com/android/launcher3/Launcher.java
+++ b/src/com/android/launcher3/Launcher.java
@@ -64,6 +64,7 @@
 import android.os.Message;
 import android.os.StrictMode;
 import android.os.SystemClock;
+import android.os.Trace;
 import android.os.UserHandle;
 import android.text.Selection;
 import android.text.SpannableStringBuilder;
@@ -146,7 +147,6 @@
     public static final String TAG = "Launcher";
     static final boolean LOGD = false;
 
-    static final boolean PROFILE_STARTUP = false;
     static final boolean DEBUG_WIDGETS = false;
     static final boolean DEBUG_STRICT_MODE = false;
     static final boolean DEBUG_RESUME_TIME = false;
@@ -398,6 +398,9 @@
                     .penaltyDeath()
                     .build());
         }
+        if (LauncherAppState.PROFILE_STARTUP) {
+            Trace.beginSection("Launcher-onCreate");
+        }
 
         if (mLauncherCallbacks != null) {
             mLauncherCallbacks.preOnCreate();
@@ -433,11 +436,6 @@
         // LauncherModel load.
         mPaused = false;
 
-        if (PROFILE_STARTUP) {
-            android.os.Debug.startMethodTracing(
-                    Environment.getExternalStorageDirectory() + "/launcher");
-        }
-
         setContentView(R.layout.launcher);
 
         setupViews();
@@ -453,8 +451,8 @@
         mSavedState = savedInstanceState;
         restoreState(mSavedState);
 
-        if (PROFILE_STARTUP) {
-            android.os.Debug.stopMethodTracing();
+        if (LauncherAppState.PROFILE_STARTUP) {
+            Trace.endSection();
         }
 
         if (!mRestoring) {
@@ -3587,6 +3585,9 @@
      * Implementation of the method from LauncherModel.Callbacks.
      */
     public void startBinding() {
+        if (LauncherAppState.PROFILE_STARTUP) {
+            Trace.beginSection("Starting page bind");
+        }
         setWorkspaceLoading(true);
 
         // Clear the workspace because it's going to be rebound
@@ -3597,6 +3598,9 @@
         if (mHotseat != null) {
             mHotseat.resetLayout();
         }
+        if (LauncherAppState.PROFILE_STARTUP) {
+            Trace.endSection();
+        }
     }
 
     @Override
@@ -3962,6 +3966,9 @@
         if (waitUntilResume(r)) {
             return;
         }
+        if (LauncherAppState.PROFILE_STARTUP) {
+            Trace.beginSection("Page bind completed");
+        }
         if (mSavedState != null) {
             if (!mWorkspace.hasFocus()) {
                 mWorkspace.getChildAt(mWorkspace.getCurrentPage()).requestFocus();
@@ -3996,6 +4003,9 @@
         if (mLauncherCallbacks != null) {
             mLauncherCallbacks.finishBindingItems(false);
         }
+        if (LauncherAppState.PROFILE_STARTUP) {
+            Trace.endSection();
+        }
     }
 
     private boolean canRunNewAppsAnimation() {
diff --git a/src/com/android/launcher3/LauncherAppState.java b/src/com/android/launcher3/LauncherAppState.java
index c2e7f1a..fe65b31 100644
--- a/src/com/android/launcher3/LauncherAppState.java
+++ b/src/com/android/launcher3/LauncherAppState.java
@@ -25,6 +25,7 @@
 import com.android.launcher3.compat.LauncherAppsCompat;
 import com.android.launcher3.compat.PackageInstallerCompat;
 import com.android.launcher3.compat.UserManagerCompat;
+import com.android.launcher3.config.ProviderConfig;
 import com.android.launcher3.dynamicui.ExtractionUtils;
 import com.android.launcher3.logging.FileLog;
 import com.android.launcher3.util.ConfigMonitor;
@@ -35,6 +36,8 @@
 
 public class LauncherAppState {
 
+    public static final boolean PROFILE_STARTUP = ProviderConfig.IS_DOGFOOD_BUILD;
+
     private final AppFilter mAppFilter;
     @Thunk final LauncherModel mModel;
     private final IconCache mIconCache;
diff --git a/src/com/android/launcher3/LauncherModel.java b/src/com/android/launcher3/LauncherModel.java
index a5e703e..68a9c7e 100644
--- a/src/com/android/launcher3/LauncherModel.java
+++ b/src/com/android/launcher3/LauncherModel.java
@@ -37,6 +37,7 @@
 import android.os.Parcelable;
 import android.os.Process;
 import android.os.SystemClock;
+import android.os.Trace;
 import android.provider.BaseColumns;
 import android.text.TextUtils;
 import android.util.Log;
@@ -1542,6 +1543,9 @@
         }
 
         private void loadWorkspace() {
+            if (LauncherAppState.PROFILE_STARTUP) {
+                Trace.beginSection("Loading Workspace");
+            }
             final long t = DEBUG_LOADERS ? SystemClock.uptimeMillis() : 0;
 
             final Context context = mContext;
@@ -2157,6 +2161,9 @@
                     }
                 }
             }
+            if (LauncherAppState.PROFILE_STARTUP) {
+                Trace.endSection();
+            }
         }
 
         /**
diff --git a/src/com/android/launcher3/LauncherProvider.java b/src/com/android/launcher3/LauncherProvider.java
index 4e7d57b..f5b32ed 100644
--- a/src/com/android/launcher3/LauncherProvider.java
+++ b/src/com/android/launcher3/LauncherProvider.java
@@ -44,6 +44,7 @@
 import android.os.Handler;
 import android.os.Message;
 import android.os.Process;
+import android.os.Trace;
 import android.os.UserManager;
 import android.text.TextUtils;
 import android.util.Log;
@@ -86,6 +87,9 @@
 
     @Override
     public boolean onCreate() {
+        if (ProviderConfig.IS_DOGFOOD_BUILD) {
+            Log.d(TAG, "Launcher process started");
+        }
         mListenerHandler = new Handler(mListenerWrapper);
 
         LauncherAppState.setLauncherProvider(this);
@@ -115,6 +119,9 @@
      */
     protected synchronized void createDbIfNotExists() {
         if (mOpenHelper == null) {
+            if (LauncherAppState.PROFILE_STARTUP) {
+                Trace.beginSection("Opening workspace DB");
+            }
             mOpenHelper = new DatabaseHelper(getContext(), mListenerHandler);
 
             if (RestoreDbTask.isPending(getContext())) {
@@ -125,6 +132,10 @@
                 // executed again.
                 RestoreDbTask.setPending(getContext(), false);
             }
+
+            if (LauncherAppState.PROFILE_STARTUP) {
+                Trace.endSection();
+            }
         }
     }