diff --git a/src/com/android/contacts/ContactsDrawerActivity.java b/src/com/android/contacts/ContactsDrawerActivity.java
index caaa326..29ac4f8 100644
--- a/src/com/android/contacts/ContactsDrawerActivity.java
+++ b/src/com/android/contacts/ContactsDrawerActivity.java
@@ -28,11 +28,13 @@
 import android.support.annotation.LayoutRes;
 import android.support.design.widget.NavigationView;
 import android.support.v4.view.GravityCompat;
+import android.support.v4.view.MenuItemCompat;
 import android.support.v4.widget.DrawerLayout;
 import android.support.v7.app.ActionBarDrawerToggle;
 import android.support.v7.app.AppCompatActivity;
 import android.support.v7.widget.Toolbar;
 import android.util.Log;
+import android.view.Gravity;
 import android.view.LayoutInflater;
 import android.view.Menu;
 import android.view.MenuItem;
@@ -40,6 +42,7 @@
 import android.view.View;
 import android.view.ViewGroup;
 import android.widget.LinearLayout;
+import android.widget.TextView;
 import android.widget.Toast;
 
 import com.android.contacts.activities.ActionBarAdapter;
@@ -138,6 +141,7 @@
             // overlaid by the action bar of the newly-created fragment.
             stopSearchAndSelection();
             updateStatusBarBackground();
+            initializeAssistantNewBadge();
         }
 
         private void stopSearchAndSelection() {
@@ -198,6 +202,9 @@
     // The account the new group will be created under.
     private AccountWithDataSet mNewGroupAccount;
 
+    // Recycle badge if possible
+    private TextView mAssistantNewBadge;
+
     // Checkable menu item lookup maps. Every map declared here should be added to
     // clearCheckedMenus() so that they can be cleared.
     // TODO find a better way to handle selected menu item state, when switching to fragments.
@@ -247,6 +254,7 @@
         mNavigationView.setNavigationItemSelectedListener(this);
         setUpMenu();
 
+        initializeAssistantNewBadge();
         loadGroupsAndFilters();
 
         if (savedState != null && savedState.containsKey(KEY_NEW_GROUP_ACCOUNT)) {
@@ -255,6 +263,25 @@
         }
     }
 
+    private void initializeAssistantNewBadge() {
+        if (!Flags.getInstance().getBoolean(Experiments.ASSISTANT)) {
+            return;
+        }
+        final LinearLayout newBadgeFrame = (LinearLayout) MenuItemCompat.getActionView(
+                mNavigationView.getMenu().findItem(R.id.nav_assistant));
+        final boolean showWelcomeBadge = !SharedPreferenceUtil.isWelcomeCardDismissed(this);
+        if (showWelcomeBadge && newBadgeFrame.getChildCount() == 0) {
+            if (mAssistantNewBadge == null) {
+                mAssistantNewBadge = (TextView) LayoutInflater.from(this)
+                        .inflate(R.layout.assistant_new_badge, null);
+            }
+            newBadgeFrame.setGravity(Gravity.CENTER_VERTICAL);
+            newBadgeFrame.addView(mAssistantNewBadge);
+        } else if (!showWelcomeBadge && newBadgeFrame.getChildCount() > 0) {
+            newBadgeFrame.removeAllViews();
+        }
+    }
+
     public void setDrawerLockMode(boolean enabled) {
         // Prevent drawer from being opened by sliding from the start of screen.
         mDrawer.setDrawerLockMode(enabled ? DrawerLayout.LOCK_MODE_UNLOCKED
diff --git a/src/com/android/contacts/util/SharedPreferenceUtil.java b/src/com/android/contacts/util/SharedPreferenceUtil.java
index a1767fa..14f5494 100644
--- a/src/com/android/contacts/util/SharedPreferenceUtil.java
+++ b/src/com/android/contacts/util/SharedPreferenceUtil.java
@@ -57,6 +57,9 @@
     private static final String PREFERENCE_KEY_DISMISSED_DEVICES =
             "dismissedDevices";
 
+    public static final String PREFERENCE_WELCOME_CARD_DISMISSED =
+            "welcome-reminder-card-dismissed";
+
     public static boolean getHamburgerPromoDisplayedBefore(Context context) {
         return getSharedPreferences(context)
                 .getBoolean(PREFERENCE_KEY_HAMBURGER_PROMO_DISPLAYED_BEFORE, false);
@@ -233,6 +236,16 @@
                 .commit();
     }
 
+    public static boolean isWelcomeCardDismissed(Context context) {
+        return getSharedPreferences(context).getBoolean(PREFERENCE_WELCOME_CARD_DISMISSED,
+                false);
+    }
+
+    public static void setWelcomeCardDismissed(Context context, boolean isDismissed) {
+        getSharedPreferences(context).edit().putBoolean(PREFERENCE_WELCOME_CARD_DISMISSED,
+                isDismissed).apply();
+    }
+
     public static void clear(Context context) {
         getSharedPreferences(context).edit().clear().commit();
     }