diff --git a/runtime/ftplugin/heex.vim b/runtime/ftplugin/heex.vim
index 5274d59..f79c69d 100644
--- a/runtime/ftplugin/heex.vim
+++ b/runtime/ftplugin/heex.vim
@@ -14,3 +14,14 @@
 setlocal commentstring=<%!--\ %s\ --%>
 
 let b:undo_ftplugin = 'set sw< sts< et< com< cms<'
+
+" HTML: thanks to Johannes Zellner and Benji Fisher.
+if exists("loaded_matchit") && !exists("b:match_words")
+  let b:match_ignorecase = 1
+  let b:match_words = '<!--:-->,' ..
+	\	      '<:>,' ..
+	\	      '<\@<=[ou]l\>[^>]*\%(>\|$\):<\@<=li\>:<\@<=/[ou]l>,' ..
+	\	      '<\@<=dl\>[^>]*\%(>\|$\):<\@<=d[td]\>:<\@<=/dl>,' ..
+	\	      '<\@<=\([^/!][^ \t>]*\)[^>]*\%(>\|$\):<\@<=/\1>'
+  let b:undo_ftplugin ..= " | unlet! b:match_ignorecase b:match_words"
+endif