diff --git a/bp2build/build_conversion.go b/bp2build/build_conversion.go
index ca8185e..49b9144 100644
--- a/bp2build/build_conversion.go
+++ b/bp2build/build_conversion.go
@@ -391,18 +391,19 @@
 	// Return the Bazel target with rule class and attributes, ready to be
 	// code-generated.
 	attributes := propsToAttributes(props.Attrs)
+	var content string
 	targetName := m.TargetName()
+	if targetName != "" {
+		content = fmt.Sprintf(ruleTargetTemplate, ruleClass, targetName, attributes)
+	} else {
+		content = fmt.Sprintf(unnamedRuleTargetTemplate, ruleClass, attributes)
+	}
 	return BazelTarget{
 		name:            targetName,
 		packageName:     m.TargetPackage(),
 		ruleClass:       ruleClass,
 		bzlLoadLocation: bzlLoadLocation,
-		content: fmt.Sprintf(
-			bazelTarget,
-			ruleClass,
-			targetName,
-			attributes,
-		),
+		content:         content,
 	}, nil
 }
 
@@ -436,7 +437,7 @@
 	return BazelTarget{
 		name: targetName,
 		content: fmt.Sprintf(
-			soongModuleTarget,
+			soongModuleTargetTemplate,
 			targetName,
 			ctx.ModuleName(m),
 			canonicalizeModuleType(ctx.ModuleType(m)),