diff --git a/bp2build/bp2build_product_config.go b/bp2build/bp2build_product_config.go
index 3622e67..3d9cae0 100644
--- a/bp2build/bp2build_product_config.go
+++ b/bp2build/bp2build_product_config.go
@@ -53,9 +53,10 @@
 		return res, err
 	}
 
-	// TODO(b/249685973): the name is product_config_platforms because product_config
-	// was already used for other files. Deduplicate them.
-	currentProductFolder := fmt.Sprintf("product_config_platforms/products/%s-%s", targetProduct, targetBuildVariant)
+	currentProductFolder := fmt.Sprintf("build/bazel/products/%s-%s", targetProduct, targetBuildVariant)
+	if len(productVariables.PartitionVars.ProductDirectory) > 0 {
+		currentProductFolder = fmt.Sprintf("%s%s-%s", productVariables.PartitionVars.ProductDirectory, targetProduct, targetBuildVariant)
+	}
 
 	productReplacer := strings.NewReplacer(
 		"{PRODUCT}", targetProduct,
@@ -72,7 +73,7 @@
 	}
 
 	productLabelsToVariables := make(map[string]*android.ProductVariables)
-	productLabelsToVariables[productReplacer.Replace("@soong_injection//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}")] = &productVariables
+	productLabelsToVariables[productReplacer.Replace("@//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}")] = &productVariables
 	for product, productVariablesStarlark := range productsForTestingMap {
 		productVariables, err := starlarkMapToProductVariables(productVariablesStarlark)
 		if err != nil {
@@ -81,7 +82,30 @@
 		productLabelsToVariables["@//build/bazel/tests/products:"+product] = &productVariables
 	}
 
-	res.bp2buildTargets = createTargets(productLabelsToVariables)
+	res.bp2buildTargets = make(map[string]BazelTargets)
+	res.bp2buildTargets[currentProductFolder] = append(res.bp2buildTargets[currentProductFolder], BazelTarget{
+		name:        productReplacer.Replace("{PRODUCT}-{VARIANT}"),
+		packageName: currentProductFolder,
+		content: productReplacer.Replace(`android_product(
+    name = "{PRODUCT}-{VARIANT}",
+    soong_variables = _soong_variables,
+)`),
+		ruleClass: "android_product",
+		loads: []BazelLoad{
+			{
+				file: ":soong.variables.bzl",
+				symbols: []BazelLoadSymbol{{
+					symbol: "variables",
+					alias:  "_soong_variables",
+				}},
+			},
+			{
+				file:    "//build/bazel/product_config:android_product.bzl",
+				symbols: []BazelLoadSymbol{{symbol: "android_product"}},
+			},
+		},
+	})
+	createTargets(productLabelsToVariables, res.bp2buildTargets)
 
 	platformMappingContent, err := platformMappingContent(
 		productLabelsToVariables,
@@ -93,26 +117,6 @@
 
 	res.injectionFiles = []BazelFile{
 		newFile(
-			currentProductFolder,
-			"soong.variables.bzl",
-			`variables = json.decode("""`+strings.ReplaceAll(string(productVariablesBytes), "\\", "\\\\")+`""")`),
-		newFile(
-			currentProductFolder,
-			"BUILD",
-			productReplacer.Replace(`
-package(default_visibility=[
-    "@soong_injection//product_config_platforms:__subpackages__",
-    "@//build/bazel/product_config:__subpackages__",
-])
-load(":soong.variables.bzl", _soong_variables = "variables")
-load("@//build/bazel/product_config:android_product.bzl", "android_product")
-
-android_product(
-    name = "{PRODUCT}-{VARIANT}",
-    soong_variables = _soong_variables,
-)
-`)),
-		newFile(
 			"product_config_platforms",
 			"BUILD.bazel",
 			productReplacer.Replace(`
@@ -121,7 +125,7 @@
 	"@soong_injection//product_config_platforms:__subpackages__",
 ])
 
-load("//{PRODUCT_FOLDER}:soong.variables.bzl", _soong_variables = "variables")
+load("@//{PRODUCT_FOLDER}:soong.variables.bzl", _soong_variables = "variables")
 load("@//build/bazel/product_config:android_product.bzl", "android_product")
 
 # Bazel will qualify its outputs by the platform name. When switching between products, this
@@ -145,33 +149,33 @@
 # currently lunched product, they should all be listed here
 product_labels = [
   "@soong_injection//product_config_platforms:mixed_builds_product-{VARIANT}",
-  "@soong_injection//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}",
+  "@//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}",
 `)+strings.Join(productsForTesting, "\n")+"\n]\n"),
 		newFile(
 			"product_config_platforms",
 			"common.bazelrc",
 			productReplacer.Replace(`
 build --platform_mappings=platform_mappings
-build --platforms @soong_injection//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}_linux_x86_64
+build --platforms @//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}_linux_x86_64
 
-build:android --platforms=@soong_injection//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}
-build:linux_x86 --platforms=@soong_injection//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}_linux_x86
-build:linux_x86_64 --platforms=@soong_injection//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}_linux_x86_64
-build:linux_bionic_x86_64 --platforms=@soong_injection//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}_linux_bionic_x86_64
-build:linux_musl_x86 --platforms=@soong_injection//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}_linux_musl_x86
-build:linux_musl_x86_64 --platforms=@soong_injection//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}_linux_musl_x86_64
+build:android --platforms=@//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}
+build:linux_x86 --platforms=@//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}_linux_x86
+build:linux_x86_64 --platforms=@//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}_linux_x86_64
+build:linux_bionic_x86_64 --platforms=@//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}_linux_bionic_x86_64
+build:linux_musl_x86 --platforms=@//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}_linux_musl_x86
+build:linux_musl_x86_64 --platforms=@//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}_linux_musl_x86_64
 `)),
 		newFile(
 			"product_config_platforms",
 			"linux.bazelrc",
 			productReplacer.Replace(`
-build --host_platform @soong_injection//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}_linux_x86_64
+build --host_platform @//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}_linux_x86_64
 `)),
 		newFile(
 			"product_config_platforms",
 			"darwin.bazelrc",
 			productReplacer.Replace(`
-build --host_platform @soong_injection//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}_darwin_x86_64
+build --host_platform @//{PRODUCT_FOLDER}:{PRODUCT}-{VARIANT}_darwin_x86_64
 `)),
 	}
 	res.bp2buildFiles = []BazelFile{
@@ -179,6 +183,10 @@
 			"",
 			"platform_mappings",
 			platformMappingContent),
+		newFile(
+			currentProductFolder,
+			"soong.variables.bzl",
+			`variables = json.decode("""`+strings.ReplaceAll(string(productVariablesBytes), "\\", "\\\\")+`""")`),
 	}
 
 	return res, nil
@@ -421,8 +429,11 @@
 	return result, nil
 }
 
-func createTargets(productLabelsToVariables map[string]*android.ProductVariables) map[string]BazelTargets {
-	res := make(map[string]BazelTargets)
+func createTargets(productLabelsToVariables map[string]*android.ProductVariables, res map[string]BazelTargets) {
+	createGeneratedAndroidCertificateDirectories(productLabelsToVariables, res)
+}
+
+func createGeneratedAndroidCertificateDirectories(productLabelsToVariables map[string]*android.ProductVariables, targets map[string]BazelTargets) {
 	var allDefaultAppCertificateDirs []string
 	for _, productVariables := range productLabelsToVariables {
 		if proptools.String(productVariables.DefaultAppCertificate) != "" {
@@ -433,20 +444,20 @@
 		}
 	}
 	for _, dir := range allDefaultAppCertificateDirs {
-		content := fmt.Sprintf(ruleTargetTemplate, "filegroup", "generated_android_certificate_directory", propsToAttributes(map[string]string{
-			"srcs": `glob([
+		content := `filegroup(
+    name = "generated_android_certificate_directory",
+    srcs = glob([
         "*.pk8",
         "*.pem",
         "*.avbpubkey",
-    ])`,
-			"visibility": `["//visibility:public"]`,
-		}))
-		res[dir] = append(res[dir], BazelTarget{
+    ]),
+    visibility = ["//visibility:public"],
+)`
+		targets[dir] = append(targets[dir], BazelTarget{
 			name:        "generated_android_certificate_directory",
 			packageName: dir,
 			content:     content,
 			ruleClass:   "filegroup",
 		})
 	}
-	return res
 }
diff --git a/bp2build/build_conversion.go b/bp2build/build_conversion.go
index 9060363..f332f2b 100644
--- a/bp2build/build_conversion.go
+++ b/bp2build/build_conversion.go
@@ -39,18 +39,24 @@
 	Attrs map[string]string
 }
 
-type BazelTarget struct {
-	name            string
-	packageName     string
-	content         string
-	ruleClass       string
-	bzlLoadLocation string
+type BazelLoadSymbol struct {
+	// The name of the symbol in the file being loaded
+	symbol string
+	// The name the symbol wil have in this file. Can be left blank to use the same name as symbol.
+	alias string
 }
 
-// IsLoadedFromStarlark determines if the BazelTarget's rule class is loaded from a .bzl file,
-// as opposed to a native rule built into Bazel.
-func (t BazelTarget) IsLoadedFromStarlark() bool {
-	return t.bzlLoadLocation != ""
+type BazelLoad struct {
+	file    string
+	symbols []BazelLoadSymbol
+}
+
+type BazelTarget struct {
+	name        string
+	packageName string
+	content     string
+	ruleClass   string
+	loads       []BazelLoad
 }
 
 // Label is the fully qualified Bazel label constructed from the BazelTarget's
@@ -110,30 +116,62 @@
 // LoadStatements return the string representation of the sorted and deduplicated
 // Starlark rule load statements needed by a group of BazelTargets.
 func (targets BazelTargets) LoadStatements() string {
-	bzlToLoadedSymbols := map[string][]string{}
+	// First, merge all the load statements from all the targets onto one list
+	bzlToLoadedSymbols := map[string][]BazelLoadSymbol{}
 	for _, target := range targets {
-		if target.IsLoadedFromStarlark() {
-			bzlToLoadedSymbols[target.bzlLoadLocation] =
-				append(bzlToLoadedSymbols[target.bzlLoadLocation], target.ruleClass)
+		for _, load := range target.loads {
+		outer:
+			for _, symbol := range load.symbols {
+				alias := symbol.alias
+				if alias == "" {
+					alias = symbol.symbol
+				}
+				for _, otherSymbol := range bzlToLoadedSymbols[load.file] {
+					otherAlias := otherSymbol.alias
+					if otherAlias == "" {
+						otherAlias = otherSymbol.symbol
+					}
+					if symbol.symbol == otherSymbol.symbol && alias == otherAlias {
+						continue outer
+					} else if alias == otherAlias {
+						panic(fmt.Sprintf("Conflicting destination (%s) for loads of %s and %s", alias, symbol.symbol, otherSymbol.symbol))
+					}
+				}
+				bzlToLoadedSymbols[load.file] = append(bzlToLoadedSymbols[load.file], symbol)
+			}
 		}
 	}
 
-	var loadStatements []string
-	for bzl, ruleClasses := range bzlToLoadedSymbols {
-		loadStatement := "load(\""
-		loadStatement += bzl
-		loadStatement += "\", "
-		ruleClasses = android.SortedUniqueStrings(ruleClasses)
-		for i, ruleClass := range ruleClasses {
-			loadStatement += "\"" + ruleClass + "\""
-			if i != len(ruleClasses)-1 {
-				loadStatement += ", "
+	var loadStatements strings.Builder
+	for i, bzl := range android.SortedKeys(bzlToLoadedSymbols) {
+		symbols := bzlToLoadedSymbols[bzl]
+		loadStatements.WriteString("load(\"")
+		loadStatements.WriteString(bzl)
+		loadStatements.WriteString("\", ")
+		sort.Slice(symbols, func(i, j int) bool {
+			if symbols[i].symbol < symbols[j].symbol {
+				return true
+			}
+			return symbols[i].alias < symbols[j].alias
+		})
+		for j, symbol := range symbols {
+			if symbol.alias != "" && symbol.alias != symbol.symbol {
+				loadStatements.WriteString(symbol.alias)
+				loadStatements.WriteString(" = ")
+			}
+			loadStatements.WriteString("\"")
+			loadStatements.WriteString(symbol.symbol)
+			loadStatements.WriteString("\"")
+			if j != len(symbols)-1 {
+				loadStatements.WriteString(", ")
 			}
 		}
-		loadStatement += ")"
-		loadStatements = append(loadStatements, loadStatement)
+		loadStatements.WriteString(")")
+		if i != len(bzlToLoadedSymbols)-1 {
+			loadStatements.WriteString("\n")
+		}
 	}
-	return strings.Join(android.SortedUniqueStrings(loadStatements), "\n")
+	return loadStatements.String()
 }
 
 type bpToBuildContext interface {
@@ -857,12 +895,19 @@
 	} else {
 		content = fmt.Sprintf(unnamedRuleTargetTemplate, ruleClass, attributes)
 	}
+	var loads []BazelLoad
+	if bzlLoadLocation != "" {
+		loads = append(loads, BazelLoad{
+			file:    bzlLoadLocation,
+			symbols: []BazelLoadSymbol{{symbol: ruleClass}},
+		})
+	}
 	return BazelTarget{
-		name:            targetName,
-		packageName:     m.TargetPackage(),
-		ruleClass:       ruleClass,
-		bzlLoadLocation: bzlLoadLocation,
-		content:         content,
+		name:        targetName,
+		packageName: m.TargetPackage(),
+		ruleClass:   ruleClass,
+		loads:       loads,
+		content:     content,
 	}, nil
 }
 
diff --git a/bp2build/build_conversion_test.go b/bp2build/build_conversion_test.go
index cefa171..1fe0159 100644
--- a/bp2build/build_conversion_test.go
+++ b/bp2build/build_conversion_test.go
@@ -773,9 +773,12 @@
 		{
 			bazelTargets: BazelTargets{
 				BazelTarget{
-					name:            "foo",
-					ruleClass:       "cc_library",
-					bzlLoadLocation: "//build/bazel/rules:cc.bzl",
+					name:      "foo",
+					ruleClass: "cc_library",
+					loads: []BazelLoad{{
+						file:    "//build/bazel/rules:cc.bzl",
+						symbols: []BazelLoadSymbol{{symbol: "cc_library"}},
+					}},
 				},
 			},
 			expectedLoadStatements: `load("//build/bazel/rules:cc.bzl", "cc_library")`,
@@ -783,14 +786,20 @@
 		{
 			bazelTargets: BazelTargets{
 				BazelTarget{
-					name:            "foo",
-					ruleClass:       "cc_library",
-					bzlLoadLocation: "//build/bazel/rules:cc.bzl",
+					name:      "foo",
+					ruleClass: "cc_library",
+					loads: []BazelLoad{{
+						file:    "//build/bazel/rules:cc.bzl",
+						symbols: []BazelLoadSymbol{{symbol: "cc_library"}},
+					}},
 				},
 				BazelTarget{
-					name:            "bar",
-					ruleClass:       "cc_library",
-					bzlLoadLocation: "//build/bazel/rules:cc.bzl",
+					name:      "bar",
+					ruleClass: "cc_library",
+					loads: []BazelLoad{{
+						file:    "//build/bazel/rules:cc.bzl",
+						symbols: []BazelLoadSymbol{{symbol: "cc_library"}},
+					}},
 				},
 			},
 			expectedLoadStatements: `load("//build/bazel/rules:cc.bzl", "cc_library")`,
@@ -798,14 +807,20 @@
 		{
 			bazelTargets: BazelTargets{
 				BazelTarget{
-					name:            "foo",
-					ruleClass:       "cc_library",
-					bzlLoadLocation: "//build/bazel/rules:cc.bzl",
+					name:      "foo",
+					ruleClass: "cc_library",
+					loads: []BazelLoad{{
+						file:    "//build/bazel/rules:cc.bzl",
+						symbols: []BazelLoadSymbol{{symbol: "cc_library"}},
+					}},
 				},
 				BazelTarget{
-					name:            "bar",
-					ruleClass:       "cc_binary",
-					bzlLoadLocation: "//build/bazel/rules:cc.bzl",
+					name:      "bar",
+					ruleClass: "cc_binary",
+					loads: []BazelLoad{{
+						file:    "//build/bazel/rules:cc.bzl",
+						symbols: []BazelLoadSymbol{{symbol: "cc_binary"}},
+					}},
 				},
 			},
 			expectedLoadStatements: `load("//build/bazel/rules:cc.bzl", "cc_binary", "cc_library")`,
@@ -813,19 +828,28 @@
 		{
 			bazelTargets: BazelTargets{
 				BazelTarget{
-					name:            "foo",
-					ruleClass:       "cc_library",
-					bzlLoadLocation: "//build/bazel/rules:cc.bzl",
+					name:      "foo",
+					ruleClass: "cc_library",
+					loads: []BazelLoad{{
+						file:    "//build/bazel/rules:cc.bzl",
+						symbols: []BazelLoadSymbol{{symbol: "cc_library"}},
+					}},
 				},
 				BazelTarget{
-					name:            "bar",
-					ruleClass:       "cc_binary",
-					bzlLoadLocation: "//build/bazel/rules:cc.bzl",
+					name:      "bar",
+					ruleClass: "cc_binary",
+					loads: []BazelLoad{{
+						file:    "//build/bazel/rules:cc.bzl",
+						symbols: []BazelLoadSymbol{{symbol: "cc_binary"}},
+					}},
 				},
 				BazelTarget{
-					name:            "baz",
-					ruleClass:       "java_binary",
-					bzlLoadLocation: "//build/bazel/rules:java.bzl",
+					name:      "baz",
+					ruleClass: "java_binary",
+					loads: []BazelLoad{{
+						file:    "//build/bazel/rules:java.bzl",
+						symbols: []BazelLoadSymbol{{symbol: "java_binary"}},
+					}},
 				},
 			},
 			expectedLoadStatements: `load("//build/bazel/rules:cc.bzl", "cc_binary", "cc_library")
@@ -834,19 +858,25 @@
 		{
 			bazelTargets: BazelTargets{
 				BazelTarget{
-					name:            "foo",
-					ruleClass:       "cc_binary",
-					bzlLoadLocation: "//build/bazel/rules:cc.bzl",
+					name:      "foo",
+					ruleClass: "cc_binary",
+					loads: []BazelLoad{{
+						file:    "//build/bazel/rules:cc.bzl",
+						symbols: []BazelLoadSymbol{{symbol: "cc_binary"}},
+					}},
 				},
 				BazelTarget{
-					name:            "bar",
-					ruleClass:       "java_binary",
-					bzlLoadLocation: "//build/bazel/rules:java.bzl",
+					name:      "bar",
+					ruleClass: "java_binary",
+					loads: []BazelLoad{{
+						file:    "//build/bazel/rules:java.bzl",
+						symbols: []BazelLoadSymbol{{symbol: "java_binary"}},
+					}},
 				},
 				BazelTarget{
 					name:      "baz",
 					ruleClass: "genrule",
-					// Note: no bzlLoadLocation for native rules
+					// Note: no loads for native rules
 				},
 			},
 			expectedLoadStatements: `load("//build/bazel/rules:cc.bzl", "cc_binary")