diff --git a/bp2build/cc_binary_conversion_test.go b/bp2build/cc_binary_conversion_test.go
index 0315732..89eac8a 100644
--- a/bp2build/cc_binary_conversion_test.go
+++ b/bp2build/cc_binary_conversion_test.go
@@ -996,3 +996,44 @@
 		},
 	})
 }
+
+func TestCcBinaryHiddenVisibilityConvertedToFeature(t *testing.T) {
+	runCcBinaryTestCase(t, ccBinaryBp2buildTestCase{
+		description: "cc_binary changes hidden visibility to feature",
+		blueprint: `
+{rule_name} {
+	name: "foo",
+	cflags: ["-fvisibility=hidden"],
+}`,
+		targets: []testBazelTarget{
+			{"cc_binary", "foo", AttrNameToString{
+				"local_includes": `["."]`,
+				"features":       `["visibility_hidden"]`,
+			}},
+		},
+	})
+}
+
+func TestCcBinaryHiddenVisibilityConvertedToFeatureOsSpecific(t *testing.T) {
+	runCcBinaryTestCase(t, ccBinaryBp2buildTestCase{
+		description: "cc_binary changes hidden visibility to feature for specific os",
+		blueprint: `
+{rule_name} {
+	name: "foo",
+	target: {
+		android: {
+			cflags: ["-fvisibility=hidden"],
+		},
+	},
+}`,
+		targets: []testBazelTarget{
+			{"cc_binary", "foo", AttrNameToString{
+				"local_includes": `["."]`,
+				"features": `select({
+        "//build/bazel/platforms/os:android": ["visibility_hidden"],
+        "//conditions:default": [],
+    })`,
+			}},
+		},
+	})
+}
diff --git a/bp2build/cc_library_conversion_test.go b/bp2build/cc_library_conversion_test.go
index d2c463d..b61b0a7 100644
--- a/bp2build/cc_library_conversion_test.go
+++ b/bp2build/cc_library_conversion_test.go
@@ -4350,3 +4350,107 @@
 		},
 	})
 }
+
+func TestCcLibraryHiddenVisibilityConvertedToFeature(t *testing.T) {
+	runCcLibraryTestCase(t, Bp2buildTestCase{
+		Description:                "cc_library changes hidden visibility flag to feature",
+		ModuleTypeUnderTest:        "cc_library",
+		ModuleTypeUnderTestFactory: cc.LibraryFactory,
+		Blueprint: `
+cc_library {
+	name: "foo",
+	cflags: ["-fvisibility=hidden"],
+}`,
+		ExpectedBazelTargets: []string{
+			MakeBazelTarget("cc_library_static", "foo_bp2build_cc_library_static", AttrNameToString{
+				"features":       `["visibility_hidden"]`,
+				"local_includes": `["."]`,
+			}),
+			MakeBazelTarget("cc_library_shared", "foo", AttrNameToString{
+				"features":       `["visibility_hidden"]`,
+				"local_includes": `["."]`,
+			}),
+		},
+	})
+}
+
+func TestCcLibraryHiddenVisibilityConvertedToFeatureSharedSpecific(t *testing.T) {
+	runCcLibraryTestCase(t, Bp2buildTestCase{
+		Description:                "cc_library changes hidden visibility flag to feature when specific to shared variant",
+		ModuleTypeUnderTest:        "cc_library",
+		ModuleTypeUnderTestFactory: cc.LibraryFactory,
+		Blueprint: `
+cc_library {
+	name: "foo",
+	shared: {
+		cflags: ["-fvisibility=hidden"],
+	},
+}`,
+		ExpectedBazelTargets: []string{
+			MakeBazelTarget("cc_library_static", "foo_bp2build_cc_library_static", AttrNameToString{
+				"local_includes": `["."]`,
+			}),
+			MakeBazelTarget("cc_library_shared", "foo", AttrNameToString{
+				"features":       `["visibility_hidden"]`,
+				"local_includes": `["."]`,
+			}),
+		},
+	})
+}
+
+func TestCcLibraryHiddenVisibilityConvertedToFeatureStaticSpecific(t *testing.T) {
+	runCcLibraryTestCase(t, Bp2buildTestCase{
+		Description:                "cc_library changes hidden visibility flag to feature when specific to static variant",
+		ModuleTypeUnderTest:        "cc_library",
+		ModuleTypeUnderTestFactory: cc.LibraryFactory,
+		Blueprint: `
+cc_library {
+	name: "foo",
+	static: {
+		cflags: ["-fvisibility=hidden"],
+	},
+}`,
+		ExpectedBazelTargets: []string{
+			MakeBazelTarget("cc_library_static", "foo_bp2build_cc_library_static", AttrNameToString{
+				"features":       `["visibility_hidden"]`,
+				"local_includes": `["."]`,
+			}),
+			MakeBazelTarget("cc_library_shared", "foo", AttrNameToString{
+				"local_includes": `["."]`,
+			}),
+		},
+	})
+}
+
+func TestCcLibraryHiddenVisibilityConvertedToFeatureOsSpecific(t *testing.T) {
+	runCcLibraryTestCase(t, Bp2buildTestCase{
+		Description:                "cc_library changes hidden visibility flag to feature when specific to an os",
+		ModuleTypeUnderTest:        "cc_library",
+		ModuleTypeUnderTestFactory: cc.LibraryFactory,
+		Blueprint: `
+cc_library {
+	name: "foo",
+	target: {
+		android: {
+			cflags: ["-fvisibility=hidden"],
+		},
+	},
+}`,
+		ExpectedBazelTargets: []string{
+			MakeBazelTarget("cc_library_static", "foo_bp2build_cc_library_static", AttrNameToString{
+				"features": `select({
+        "//build/bazel/platforms/os:android": ["visibility_hidden"],
+        "//conditions:default": [],
+    })`,
+				"local_includes": `["."]`,
+			}),
+			MakeBazelTarget("cc_library_shared", "foo", AttrNameToString{
+				"features": `select({
+        "//build/bazel/platforms/os:android": ["visibility_hidden"],
+        "//conditions:default": [],
+    })`,
+				"local_includes": `["."]`,
+			}),
+		},
+	})
+}
diff --git a/bp2build/cc_library_shared_conversion_test.go b/bp2build/cc_library_shared_conversion_test.go
index cbea943..29316ab 100644
--- a/bp2build/cc_library_shared_conversion_test.go
+++ b/bp2build/cc_library_shared_conversion_test.go
@@ -1250,3 +1250,44 @@
 		},
 	})
 }
+
+func TestCcLibrarySharedHiddenVisibilityConvertedToFeature(t *testing.T) {
+	runCcLibrarySharedTestCase(t, Bp2buildTestCase{
+		Description: "cc_library_shared changes hidden visibility flag to feature",
+		Blueprint: `
+cc_library_shared{
+	name: "foo",
+	cflags: ["-fvisibility=hidden"],
+}`,
+		ExpectedBazelTargets: []string{
+			MakeBazelTarget("cc_library_shared", "foo", AttrNameToString{
+				"features":       `["visibility_hidden"]`,
+				"local_includes": `["."]`,
+			}),
+		},
+	})
+}
+
+func TestCcLibrarySharedHiddenVisibilityConvertedToFeatureOsSpecific(t *testing.T) {
+	runCcLibrarySharedTestCase(t, Bp2buildTestCase{
+		Description: "cc_library_shared changes hidden visibility flag to feature for specific os",
+		Blueprint: `
+cc_library_shared{
+	name: "foo",
+	target: {
+		android: {
+			cflags: ["-fvisibility=hidden"],
+		},
+	},
+}`,
+		ExpectedBazelTargets: []string{
+			MakeBazelTarget("cc_library_shared", "foo", AttrNameToString{
+				"features": `select({
+        "//build/bazel/platforms/os:android": ["visibility_hidden"],
+        "//conditions:default": [],
+    })`,
+				"local_includes": `["."]`,
+			}),
+		},
+	})
+}
diff --git a/bp2build/cc_library_static_conversion_test.go b/bp2build/cc_library_static_conversion_test.go
index cd4cf51..f89f2dd 100644
--- a/bp2build/cc_library_static_conversion_test.go
+++ b/bp2build/cc_library_static_conversion_test.go
@@ -2032,3 +2032,44 @@
 		},
 	})
 }
+
+func TestCcLibraryStaticHiddenVisibilityConvertedToFeature(t *testing.T) {
+	runCcLibraryStaticTestCase(t, Bp2buildTestCase{
+		Description: "cc_library_static changes hidden visibility flag to feature",
+		Blueprint: `
+cc_library_static {
+	name: "foo",
+	cflags: ["-fvisibility=hidden"],
+}`,
+		ExpectedBazelTargets: []string{
+			MakeBazelTarget("cc_library_static", "foo", AttrNameToString{
+				"features":       `["visibility_hidden"]`,
+				"local_includes": `["."]`,
+			}),
+		},
+	})
+}
+
+func TestCcLibraryStaticHiddenVisibilityConvertedToFeatureOsSpecific(t *testing.T) {
+	runCcLibraryStaticTestCase(t, Bp2buildTestCase{
+		Description: "cc_library_static changes hidden visibility flag to feature for specific os",
+		Blueprint: `
+cc_library_static {
+	name: "foo",
+	target: {
+		android: {
+			cflags: ["-fvisibility=hidden"],
+		},
+	},
+}`,
+		ExpectedBazelTargets: []string{
+			MakeBazelTarget("cc_library_static", "foo", AttrNameToString{
+				"features": `select({
+        "//build/bazel/platforms/os:android": ["visibility_hidden"],
+        "//conditions:default": [],
+    })`,
+				"local_includes": `["."]`,
+			}),
+		},
+	})
+}
diff --git a/cc/bp2build.go b/cc/bp2build.go
index c8f516c..96c4789 100644
--- a/cc/bp2build.go
+++ b/cc/bp2build.go
@@ -67,6 +67,8 @@
 
 	Apex_available []string
 
+	Features bazel.StringListAttribute
+
 	sdkAttributes
 
 	tidyAttributes
@@ -226,7 +228,7 @@
 	attrs := staticOrSharedAttributes{}
 
 	setAttrs := func(axis bazel.ConfigurationAxis, config string, props StaticOrSharedProperties) {
-		attrs.Copts.SetSelectValue(axis, config, parseCommandLineFlags(props.Cflags, filterOutStdFlag))
+		attrs.Copts.SetSelectValue(axis, config, parseCommandLineFlags(props.Cflags, filterOutStdFlag, filterOutHiddenVisibility))
 		attrs.Srcs.SetSelectValue(axis, config, android.BazelLabelForModuleSrc(ctx, props.Srcs))
 		attrs.System_dynamic_deps.SetSelectValue(axis, config, bazelLabelForSharedDeps(ctx, props.System_shared_libs))
 
@@ -270,6 +272,8 @@
 
 	attrs.Apex_available = android.ConvertApexAvailableToTags(apexAvailable)
 
+	attrs.Features.Append(convertHiddenVisibilityToFeatureStaticOrShared(ctx, module, isStatic))
+
 	if !partitionedSrcs[protoSrcPartition].IsEmpty() {
 		// TODO(b/208815215): determine whether this is used and add support if necessary
 		ctx.ModuleErrorf("Migrating static/shared only proto srcs is not currently supported")
@@ -428,6 +432,12 @@
 
 type filterOutFn func(string) bool
 
+// filterOutHiddenVisibility removes the flag specifying hidden visibility as
+// this flag is converted to a toolchain feature
+func filterOutHiddenVisibility(flag string) bool {
+	return flag == config.VisibilityHiddenFlag
+}
+
 func filterOutStdFlag(flag string) bool {
 	return strings.HasPrefix(flag, "-std=")
 }
@@ -490,7 +500,7 @@
 	// overridden. In Bazel we always allow overriding, via flags; however, this can cause
 	// incompatibilities, so we remove "-std=" flags from Cflag properties while leaving it in other
 	// cases.
-	ca.copts.SetSelectValue(axis, config, parseCommandLineFlags(props.Cflags, filterOutStdFlag, filterOutClangUnknownCflags))
+	ca.copts.SetSelectValue(axis, config, parseCommandLineFlags(props.Cflags, filterOutStdFlag, filterOutClangUnknownCflags, filterOutHiddenVisibility))
 	ca.asFlags.SetSelectValue(axis, config, parseCommandLineFlags(props.Asflags, nil))
 	ca.conlyFlags.SetSelectValue(axis, config, parseCommandLineFlags(props.Conlyflags, filterOutClangUnknownCflags))
 	ca.cppFlags.SetSelectValue(axis, config, parseCommandLineFlags(props.Cppflags, filterOutClangUnknownCflags))
@@ -833,6 +843,7 @@
 
 	features := compilerAttrs.features.Clone().Append(linkerAttrs.features).Append(bp2buildSanitizerFeatures(ctx, module))
 	features = features.Append(bp2buildLtoFeatures(ctx, module))
+	features = features.Append(convertHiddenVisibilityToFeatureBase(ctx, module))
 	features.DeduplicateAxesFromBase()
 
 	addMuslSystemDynamicDeps(ctx, linkerAttrs)
@@ -1547,3 +1558,38 @@
 	}
 	return ltoStringFeatures
 }
+
+func convertHiddenVisibilityToFeatureBase(ctx android.BazelConversionPathContext, m *Module) bazel.StringListAttribute {
+	visibilityHiddenFeature := bazel.StringListAttribute{}
+	bp2BuildPropParseHelper(ctx, m, &BaseCompilerProperties{}, func(axis bazel.ConfigurationAxis, configString string, props interface{}) {
+		if baseCompilerProps, ok := props.(*BaseCompilerProperties); ok {
+			convertHiddenVisibilityToFeatureHelper(&visibilityHiddenFeature, axis, configString, baseCompilerProps.Cflags)
+		}
+	})
+	return visibilityHiddenFeature
+}
+
+func convertHiddenVisibilityToFeatureStaticOrShared(ctx android.BazelConversionPathContext, m *Module, isStatic bool) bazel.StringListAttribute {
+	visibilityHiddenFeature := bazel.StringListAttribute{}
+	if isStatic {
+		bp2BuildPropParseHelper(ctx, m, &StaticProperties{}, func(axis bazel.ConfigurationAxis, configString string, props interface{}) {
+			if staticProps, ok := props.(*StaticProperties); ok {
+				convertHiddenVisibilityToFeatureHelper(&visibilityHiddenFeature, axis, configString, staticProps.Static.Cflags)
+			}
+		})
+	} else {
+		bp2BuildPropParseHelper(ctx, m, &SharedProperties{}, func(axis bazel.ConfigurationAxis, configString string, props interface{}) {
+			if sharedProps, ok := props.(*SharedProperties); ok {
+				convertHiddenVisibilityToFeatureHelper(&visibilityHiddenFeature, axis, configString, sharedProps.Shared.Cflags)
+			}
+		})
+	}
+
+	return visibilityHiddenFeature
+}
+
+func convertHiddenVisibilityToFeatureHelper(feature *bazel.StringListAttribute, axis bazel.ConfigurationAxis, configString string, cflags []string) {
+	if inList(config.VisibilityHiddenFlag, cflags) {
+		feature.SetSelectValue(axis, configString, []string{"visibility_hidden"})
+	}
+}
diff --git a/cc/library.go b/cc/library.go
index 172ca64..1daeeff 100644
--- a/cc/library.go
+++ b/cc/library.go
@@ -311,6 +311,11 @@
 		asFlags = bazel.MakeStringListAttribute(nil)
 	}
 
+	sharedFeatures := baseAttributes.features.Clone().Append(sharedAttrs.Features)
+	sharedFeatures.DeduplicateAxesFromBase()
+	staticFeatures := baseAttributes.features.Clone().Append(staticAttrs.Features)
+	staticFeatures.DeduplicateAxesFromBase()
+
 	staticCommonAttrs := staticOrSharedAttributes{
 		Srcs:    *srcs.Clone().Append(staticAttrs.Srcs),
 		Srcs_c:  *compilerAttrs.cSrcs.Clone().Append(staticAttrs.Srcs_c),
@@ -366,7 +371,7 @@
 		Cpp_std:                  compilerAttrs.cppStd,
 		C_std:                    compilerAttrs.cStd,
 
-		Features: baseAttributes.features,
+		Features: *staticFeatures,
 	}
 
 	sharedTargetAttrs := &bazelCcLibrarySharedAttributes{
@@ -390,7 +395,7 @@
 		Additional_linker_inputs: linkerAttrs.additionalLinkerInputs,
 
 		Strip:                             stripAttrsFromLinkerAttrs(&linkerAttrs),
-		Features:                          baseAttributes.features,
+		Features:                          *sharedFeatures,
 		bazelCcHeaderAbiCheckerAttributes: bp2buildParseAbiCheckerProps(ctx, m),
 
 		Fdo_profile: compilerAttrs.fdoProfile,
@@ -2881,6 +2886,9 @@
 		asFlags = bazel.MakeStringListAttribute(nil)
 	}
 
+	features := baseAttributes.features.Clone().Append(libSharedOrStaticAttrs.Features)
+	features.DeduplicateAxesFromBase()
+
 	commonAttrs := staticOrSharedAttributes{
 		Srcs:    compilerAttrs.srcs,
 		Srcs_c:  compilerAttrs.cSrcs,
@@ -2922,7 +2930,7 @@
 			Conlyflags: compilerAttrs.conlyFlags,
 			Asflags:    asFlags,
 
-			Features: baseAttributes.features,
+			Features: *features,
 		}
 	} else {
 		commonAttrs.Dynamic_deps.Add(baseAttributes.protoDependency)
@@ -2951,7 +2959,7 @@
 
 			Strip: stripAttrsFromLinkerAttrs(&linkerAttrs),
 
-			Features: baseAttributes.features,
+			Features: *features,
 
 			Suffix: compilerAttrs.suffix,
 
diff --git a/rust/protobuf.go b/rust/protobuf.go
index e30f25d..0cf6e8c 100644
--- a/rust/protobuf.go
+++ b/rust/protobuf.go
@@ -52,6 +52,10 @@
 
 	// List of libraries which export include paths required for this module
 	Header_libs []string `android:"arch_variant,variant_prepend"`
+
+	// Use protobuf version 3.x. This will be deleted once we migrate all current users
+	// of protobuf off of 2.x.
+	Use_protobuf3 *bool
 }
 
 type protobufDecorator struct {
@@ -65,6 +69,10 @@
 	protoFlags     android.ProtoFlags
 }
 
+func (proto *protobufDecorator) useProtobuf3() bool {
+	return Bool(proto.Properties.Use_protobuf3)
+}
+
 func (proto *protobufDecorator) GenerateSource(ctx ModuleContext, deps PathDeps) android.Path {
 	var protoFlags android.ProtoFlags
 	var grpcProtoFlags android.ProtoFlags
@@ -73,7 +81,13 @@
 	outDir := android.PathForModuleOut(ctx)
 	protoFiles := android.PathsForModuleSrc(ctx, proto.Properties.Protos)
 	grpcFiles := android.PathsForModuleSrc(ctx, proto.Properties.Grpc_protos)
+
+	// For now protobuf2 (the deprecated version) remains the default. This will change in the
+	// future as we update the various users.
 	protoPluginPath := ctx.Config().HostToolPath(ctx, "protoc-gen-rust-deprecated")
+	if proto.useProtobuf3() == true {
+		protoPluginPath = ctx.Config().HostToolPath(ctx, "protoc-gen-rust")
+	}
 
 	commonProtoFlags = append(commonProtoFlags, defaultProtobufFlags...)
 	commonProtoFlags = append(commonProtoFlags, proto.Properties.Proto_flags...)
@@ -206,10 +220,20 @@
 
 func (proto *protobufDecorator) SourceProviderDeps(ctx DepsContext, deps Deps) Deps {
 	deps = proto.BaseSourceProvider.SourceProviderDeps(ctx, deps)
-	deps.Rustlibs = append(deps.Rustlibs, "libprotobuf_deprecated")
+	useProtobuf3 := proto.useProtobuf3()
+	if useProtobuf3 == true {
+		deps.Rustlibs = append(deps.Rustlibs, "libprotobuf")
+	} else {
+		deps.Rustlibs = append(deps.Rustlibs, "libprotobuf_deprecated")
+	}
 	deps.HeaderLibs = append(deps.SharedLibs, proto.Properties.Header_libs...)
 
 	if len(proto.Properties.Grpc_protos) > 0 {
+		if useProtobuf3 == true {
+			ctx.PropertyErrorf("protos", "rust_protobuf with grpc_protos defined must currently use "+
+				"`use_protobuf3: false,` in the Android.bp file. This is temporary until the "+
+				"grpcio crate is updated to use the current version of the protobuf crate.")
+		}
 		deps.Rustlibs = append(deps.Rustlibs, "libgrpcio", "libfutures")
 		deps.HeaderLibs = append(deps.HeaderLibs, "libprotobuf-cpp-full")
 	}
diff --git a/rust/protobuf_test.go b/rust/protobuf_test.go
index 0aa4549..b723f3f 100644
--- a/rust/protobuf_test.go
+++ b/rust/protobuf_test.go
@@ -69,6 +69,55 @@
 	}
 }
 
+func TestRustProtobuf3(t *testing.T) {
+	ctx := testRust(t, `
+		rust_protobuf {
+			name: "librust_proto",
+			protos: ["buf.proto", "proto.proto"],
+			crate_name: "rust_proto",
+			source_stem: "buf",
+            use_protobuf3: true,
+			shared_libs: ["libfoo_shared"],
+			static_libs: ["libfoo_static"],
+		}
+		cc_library_shared {
+			name: "libfoo_shared",
+			export_include_dirs: ["shared_include"],
+		}
+		cc_library_static {
+			name: "libfoo_static",
+			export_include_dirs: ["static_include"],
+		}
+	`)
+	// Check that libprotobuf is added as a dependency.
+	librust_proto := ctx.ModuleForTests("librust_proto", "android_arm64_armv8-a_dylib").Module().(*Module)
+	if !android.InList("libprotobuf", librust_proto.Properties.AndroidMkDylibs) {
+		t.Errorf("libprotobuf dependency missing for rust_protobuf (dependency missing from AndroidMkDylibs)")
+	}
+
+	// Make sure the correct plugin is being used.
+	librust_proto_out := ctx.ModuleForTests("librust_proto", "android_arm64_armv8-a_source").Output("buf.rs")
+	cmd := librust_proto_out.RuleParams.Command
+	if w := "protoc-gen-rust"; !strings.Contains(cmd, w) {
+		t.Errorf("expected %q in %q", w, cmd)
+	}
+
+	// Check exported include directories
+	if w := "-Ishared_include"; !strings.Contains(cmd, w) {
+		t.Errorf("expected %q in %q", w, cmd)
+	}
+	if w := "-Istatic_include"; !strings.Contains(cmd, w) {
+		t.Errorf("expected %q in %q", w, cmd)
+	}
+
+	// Check proto.rs, the second protobuf, is listed as an output
+	librust_proto_outputs := ctx.ModuleForTests("librust_proto", "android_arm64_armv8-a_source").AllOutputs()
+	if android.InList("proto.rs", librust_proto_outputs) {
+		t.Errorf("rust_protobuf is not producing multiple outputs; expected 'proto.rs' in list, got: %#v ",
+			librust_proto_outputs)
+	}
+}
+
 func TestRustGrpc(t *testing.T) {
 	ctx := testRust(t, `
 		rust_protobuf {
diff --git a/rust/testing.go b/rust/testing.go
index a33d948..0a6a870 100644
--- a/rust/testing.go
+++ b/rust/testing.go
@@ -127,6 +127,12 @@
 			min_sdk_version: "29",
 		}
 		rust_library {
+			name: "libprotobuf",
+			crate_name: "protobuf",
+			srcs: ["foo.rs"],
+			host_supported: true,
+		}
+		rust_library {
 			name: "libprotobuf_deprecated",
 			crate_name: "protobuf",
 			srcs: ["foo.rs"],